The business works. The bottleneck is lead flow.

Good crews, real margins, 200+ renovations behind you — and every job so far has come through word of mouth. The crews can take more than the phone brings in, and idle capacity is the most expensive thing on your books. So the whole job here is one thing: build the machine that keeps qualified work coming in — without burying you in tire-kickers.

Strong bones — and quick wins sitting right there.

Pulled August 4, 2026 from your live website, your Business Profile, Nextdoor search listings, and Florida’s public records. Every item above is a fix, not a fault — that’s why this page exists.

You said it on the call: the problem is unqualified callers. The message is the filter.

Fair question. Here’s the published math for your exact trade.

• You already know this machine. You bought houses off $500 clicks in California. This is the same auction — except it’s pay-per-call, not per click, and Google screens who can even run: license check, background check, the “Google Guaranteed” badge. The screening is the point — it keeps the race to the bottom out.
• Reviews and responsiveness drive LSA rank — which is exactly why the Business Profile and review engine come first, before a dollar of ad spend.
• The local bar is visible. One of Pompano’s top-rated kitchen-and-bath remodelers shows 4.6 stars on about 60 reviews on its published profile. You’re at 5.0 with 13 — the rating is won, the volume is the race, and 200+ past clients is a deep bench to draw from.

Benchmark figures are published industry numbers for remodeler LSA campaigns (United Foundry, BG Collective, Adapt Digital — 2025–26), not a promise — your numbers will be your own, and the tracking we install is what makes them provable.

Nobody invents this from scratch. We copy what wins — then out-brand it.

This isn’t a one-time report — it runs through the whole engagement, feeding the copy, the pages, and the ad targeting. It’s the same outside look I ran on your business to build this page — pointed at your competition instead.

Google first. Ads only once you’re worth clicking.

No ad budget at all in the first two months except Local Services — and that spend is yours, paid to Google per call, never to me. There’s one more layer most contractors haven’t heard of yet: a growing share of homeowners now ask AI assistants instead of searching. The same rebuild that fixes your search visibility makes your business the answer AI gives — it’s called AEO, it’s folded into the website work, and being early to it in this market is free ground.

You run jobs. I run this.

• What I need from you: answers to clarifying questions, a yes or a no, and your opinion when it matters — the logo call, the wording, the services we target.
• What I never need from you: your time in a load-bearing way. You have a company to run; the point of hiring this out is that it runs without you pushing it.

That’s the whole loop, for everything — profile posts, pages, ads, the works. Anything significant comes to you first. Nothing goes live silently.

Your business should run on real software. Not on me.

Before any of the AI talk, there’s a foundation question: where do your jobs, estimates, costs, subs, and customers actually live? Right now that’s your head, your phone, and QuickBooks. My recommendation is JobTread, a construction platform built for remodelers, set up around how you actually run jobs. It sits in your name, on your account, and it stays yours whatever happens with me.

Their own rundown for remodelers: jobtread.com/who-we-serve/remodelers — worth five minutes of your time before we talk.

I looked at the whole field. This is the one I’d build on.

Insurance. Payments. Invoices. Off your head.

• First, JobTread gets built out around your business — your cost catalog, your estimate templates, your job stages, your subs and vendors, your customer portal. That work is the engagement, and it’s done with you, not to you.
• Then everything mirrors into a Google Drive you own — jobs, money, customers, documents, in plain files any human can read. So if you ever left JobTread, or me, or both, nothing walks out the door with us.
• Invoices and contracts, pre-styled to your brand — professional every time, generated in minutes, never rebuilt from an old copy at 9pm.
• And on the Full Build, it answers you. Message your own business from Slack, WhatsApp, or Telegram — “what did I pay on the Boca kitchen?” “what’s outstanding on the Wilton job?” “send this client the invoice” — and it reads your live JobTread data and does it, with you approving anything that leaves the building.

This is the part I want to be plain about: I’m not selling you a mystery AI that only works while I’m around. The foundation is real software the industry already trusts, set up properly in your name. The AI sits on top of it and makes it conversational — and the basics go in first, with the smarter automations earned from what your own data shows the business actually needs. Every piece of it is also what makes the company sellable later, if that day ever comes.

A receptionist so subtle, callers just feel handled.

• While the caller transfers to you, your phone gets a text: name, number, what they want. You answer already knowing.
• Every call lands in the system — transcript, source, and outcome — so you finally see call-to-close, average job size, and where the deals actually came from.
• Your call, entirely. Some owners love it, some don’t — it’s never pushed. If it’s not for you, we still put something subtle on missed calls, because a missed call in this trade is a four-figure event.

Build. Run. Decide.

Everything runs on accounts you own — your Google profile, your website, your Drive, your numbers. If we part at month three, you keep a working machine and the documentation to run it. No dependence on me is the design, not a concession.

Three ways in. Same engine. $2,500 marketing, flat, in all three.

† Full Build’s first month is the build fee alone — the $2,500 marketing month is included, on me, as a courtesy for trusting the build. Next: the detail behind every line — tap any + to open it up.

What every line actually means.

Local Services call spend is separate and yours — paid straight to Google, per call, at rates you cap. No other ad budget in the first two months.

Essentials — get found, get calls.

For the owner who wants the phone ringing with the right clients and nothing else touched. The whole visibility machine — profile, website, Local Services, socials, reviews — built, run, and measured, with your part kept to approvals.

Afterward, if you keep me on: $1,000 a month keeps the profile, SEO, website, and social presence sharp. Or take the keys — the handoff is free either way.

Growth — the business gets a real backbone.

Everything in Essentials — plus JobTread built out around how you actually run jobs: your cost catalog, estimate templates, job stages, subs and vendors, customer portals, wired to QuickBooks. Mirrored into a Google Drive you own, so nothing is ever locked in one place. Plus the knowledge base, books kept current from your statements, and invoices and contracts in your brand, same-day through our channel. You ask; it’s handled.

Afterward: $1,500 a month — the marketing management plus the system kept current. What Growth deliberately leaves out: the agents, the receptionist, the booking system — the layer where the business starts answering you.

Month to month — or the total, split in three.

• Payment methods: card through Stripe, ACH, or wire — whichever is easiest for you.
• And the order of operations, plainly: the three-month build comes before any performance arrangement. Performance marketing on a system that isn’t built and optimized yet just burns money on ads — so we build first, prove the numbers, then talk performance.

Keep me on — or take the keys.

You already posted the job description.

• That seat is exactly what the Growth and Full Build plans construct. You can’t run operations on a business you can’t see — which is why the JobTread build comes first. Once estimates, job costs, schedules, and customers all live in one system with real numbers coming out of it, the $2,000 retainer is a fractional COO / business-development partner: the systems run, the presence stays optimized, the pipeline is watched.
• And the performance side you asked me about on the call — once the tracking makes results provable, a performance layer goes on top: outbound and inbound systems — promotional email, Facebook group presence, direct mail, online advertising — paid on results. Trackable first, performance second: exactly the order you and I agreed trust gets built in.